This is is a great article! As a manager and leader I also abstain from calling employees industry standard terms such as resources or assets. They can’t be sold or traded. They hold no liquid value. They provide value. The build value. I just call them employees and humans.
On your point, I’ve rebranded user experience to expected experience and have been trying out human experience. Human experience allows us to segment automation experience appropriately since it’s non human interaction.
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